Where is Google Heading?

Bruce Clay's newsletter asks a great question:

"If you knew today what Google would be paying attention to a year from now, would you take steps to optimize in that direction? Of course you would."
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The Bruce Clay newletter also has a "SEO Checklist: 5 Factors You Can Expect to Change"

Local optimization: Google is heavily invested in local optimization, and that means it's constantly being enhanced
Devices: today's Internet users are searching on mobile devices more than ever - as new devices are created, they're sure to affect search patterns
Link building: while links are still an important aspect of search, SEO is evolving everyday, and Cutts recently stated that links will become "a little less important
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All of Bruce Clay's suggestions point to more difficult searches for architects and specifiers to find your products.

How do you plan bring more architects, designers and specifiers to your website to include your products in their project designs?

Consider these thoughts when developing your website plans.

Feedback and questions are always appreciated.

Colin

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Colin Gilboy
Publisher - 4specs
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