To Mobile or Not to Mobile

Google has increased its focus on your website being mobile friendly. Websites that are mobile friendly will have an increased ranking in mobile searches. The percentage of smart phones (both iPhones and Android) is expected to continually increase. Your web consultant or IT department has probably suggested a complete redesign or revamping of your site to make it mobile friendly.

[Link is no longer valid]

You can test your pages - note each page is rated as mobile friendly, not the website. Pick several of your typical pages and see the results.
Test your pages on Google

Click Z - 6 strategy questions asks some great questions on going mobile - and your complete website design strategy [Link no longer available]

Who should own and manage the project?
What are the objectives? Are they realistic? Are they miserable?
Who is the audience? Who, what, when, where, why and how?
What need are you servicing?
Should you outsource or keep in-house?
How do you keep it real - with realistic expectations; time scales and results?

Over the next few months the 4specs newsletter will cover how I changed 4specs to be mobile friendly and the results of the change. Stay tuned.

Colin

--------------------------------------

Colin Gilboy
Publisher - 4specs
Contact us