Target Landing Pages

Your website has 2 types of visitors:

Users coming from a search engine having used specific words to land on a specific page
Users directly coming to your home page by typing in your url (from an ad, from literature or from knowing your url) or from a directory (such as 4specs)

This month I am looking at landing pages for search engine visitors. Start by picking the top 5 interior pages on your website. Typically the results from the top 5 will apply to the rest of your website.

View each page on a wide screen monitor, a smaller laptop computer and on a smart phone
Observe as if you were a new visitor (or use a person not familiar with your website and products) to find the following:
- How to phone or email your company for more information
- How to find your local representative
- Download your specifications, CAD and BIM objects.
- Print the page using a B&W printer. Print the page using a color printer. Print the page as a pdf. Are the pages usable? Frequently an architect will save the page as a pdf for future reference and to pass to the specifier.
Go to the home page and see if you can understand what the company does and what other products are available.
Visit WebPageTest.org and see how quickly the pages load. A good target download is 2 seconds. I frequently see manufacturer pages take 20+ seconds to load.

Feedback, comments and suggestions always appreciated.

Colin

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Colin Gilboy
Publisher - 4specs
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