What Content Should be on Your Micro-site

In December I asked: Is Google Making Specified Product Research Better or Worse?

In January I asked: Is Your Website Designed to Attract Google Visitors or Getting Specified?

In February I suggested developing a micro-site to help a specifier and architect find the information they need within your current site.

Generally your home page will have links to select which product and the product page will have links to specific information about that product. My vision is the website will duplicate much of your 3-ring binder and include this type of information:

Product Description - a brief description of the uses for the product
General Product Information, including basic uses, limitations, sizes and grades
Product Selection Guide
Photographs
Technical Data
Product Data Sheets
Finishes and color selection guide
FAQ - Frequently Asked Questions
Competitive Analysis
3-part specification-We recommend that the specifications be provided using the CSI 3-part formatted specifications using Word, preferably as a docx type file as it can be opened by other programs as needed.
CAD Details and BIM Objects
Product Submittal Sheets (in a PDF format to be printed and submitted by the contractor)
Code Approvals - ICC ES Reports
Test Reports - UL, Omega Point, etc.
Case Studies
MSDS Sheets
Installation Instructions
Maintenance Instructions
Warranty
Product Availability - are you a regional manufacturer or are your products supported across the US.

Your list will vary with the type of product, and items should be omitted when not appropriate. Additional information can be added as appropriate. Each of these should link to a page with the additional information.

Questions and suggestions are always appreciated.

Colin

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Colin Gilboy
Publisher - 4specs
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