Are You Asking the Right Questions?

Your web designer will follow general Search Engine Optimization (SEO) guidelines when updating your website. These current guidelines include working on smart phones and attracting more Google (and other search engine) users.

I follow Bruce Clay's newsletters for ideas. His articles are useful in understanding what is happening with Search Engine Optimization. You may want to subscribe. His recent newsletter entitled What Makes an SEO Program Successful? will provide you questions regarding your website and marketing path and decisions.

My question is whether the general SEO guidelines and digital marketing strategies are effective in commercial building product selection and specification. To me the dynamics and decision route for commercial construction product decisions is much more complex than products typically searched on the Internet.

For example, does your SEO and digital marketing efforts actually reach and influence the person writing the final specification used in the bidding and construction of the project?

Contact me if you have any questions or suggestions.

Colin

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Colin Gilboy
Publisher - 4specs
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