When does a construction specification become a sales lead?

A specification is the professional recommendation or preference for a product based on its merits and suitability for a particular project. While it’s an important step, it does not guarantee a sale. It's not a lead to hand off to a sales person.

Getting specified by architects and design professionals doesn't immediately equate to a sales lead. This is a common misunderstanding in the industry, and is often overlooked by brands desiring a position in the market.

Read the rest of the article:

https://zerodocs.com/3-part-construction-specification/

Contact me if you have any questions or suggestions.

Colin

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Colin Gilboy
Publisher - 4specs
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